"Everyone participating in e-commerce is impacted by phishing. Consumers are getting hit because they lose confidence in their e-mail communications and their ability to conduct secure online commerce. However, an even bigger hit is taken by the enterprises because they are the ones - especially the banks - that have to refund consumers' their money if their funds are stolen as a result of a phishing attack or any other type of unauthorized access to their accounts."
Avivah Litan,Vice President and Research Director